{"id":1700,"date":"2021-03-26T23:49:33","date_gmt":"2021-03-26T22:49:33","guid":{"rendered":"https:\/\/spagenciaseo.com\/free-seo-audit\/"},"modified":"2026-08-02T22:30:59","modified_gmt":"2026-08-02T20:30:59","slug":"free-seo-audit","status":"publish","type":"page","link":"https:\/\/spagenciaseo.com\/en\/free-seo-audit\/","title":{"rendered":"Free SEO Audit"},"content":{"rendered":"\n<div class=\"wp-block-columns alignfull is-layout-flex wp-container-core-columns-is-layout-8d39b2df wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-cover alignfull\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"563\" class=\"wp-block-cover__image-background wp-image-2907 size-large\" alt=\"\" src=\"https:\/\/spagenciaseo.com\/wp-content\/uploads\/2025\/11\/auditoria-seo-gratis-1-1-1024x563.webp\" data-object-fit=\"cover\" srcset=\"https:\/\/spagenciaseo.com\/wp-content\/uploads\/2025\/11\/auditoria-seo-gratis-1-1-1024x563.webp 1024w, https:\/\/spagenciaseo.com\/wp-content\/uploads\/2025\/11\/auditoria-seo-gratis-1-1-300x165.webp 300w, https:\/\/spagenciaseo.com\/wp-content\/uploads\/2025\/11\/auditoria-seo-gratis-1-1-768x422.webp 768w, https:\/\/spagenciaseo.com\/wp-content\/uploads\/2025\/11\/auditoria-seo-gratis-1-1-1536x844.webp 1536w, https:\/\/spagenciaseo.com\/wp-content\/uploads\/2025\/11\/auditoria-seo-gratis-1-1.webp 1612w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><span aria-hidden=\"true\" class=\"wp-block-cover__background has-background-dim\" style=\"background-color:#313631\"><\/span><div class=\"wp-block-cover__inner-container has-global-padding is-layout-constrained wp-block-cover-is-layout-constrained\">\n<h1 class=\"wp-block-heading has-text-align-center has-work-sans-font-family has-large-font-size\"><strong>Free SEO Audit<\/strong><\/h1>\n\n\n\n<h2 class=\"wp-block-heading has-text-align-center has-work-sans-font-family has-medium-font-size\">View or download <br\/>our SEO Audit template<\/h2>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-b7c91e0b wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-fill\"><a class=\"wp-block-button__link has-primary-accent-color has-primary-alt-background-color has-text-color has-background has-link-color has-border-color has-primary-accent-border-color has-base-font-size has-custom-font-size wp-element-button\" href=\"#model\" style=\"border-width:4px;border-radius:82px;padding-top:var(--wp--preset--spacing--small);padding-right:var(--wp--preset--spacing--medium);padding-bottom:var(--wp--preset--spacing--small);padding-left:var(--wp--preset--spacing--medium)\">See Template<\/a><\/div>\n\n\n\n<div class=\"wp-block-button is-style-fill\"><a class=\"wp-block-button__link has-primary-accent-color has-primary-alt-accent-background-color has-text-color has-background has-link-color has-border-color has-primary-accent-border-color has-base-font-size has-custom-font-size wp-element-button\" href=\"#email\" style=\"border-width:4px;border-radius:82px;padding-top:var(--wp--preset--spacing--small);padding-right:var(--wp--preset--spacing--medium);padding-bottom:var(--wp--preset--spacing--small);padding-left:var(--wp--preset--spacing--medium)\">Receive by email<\/a><\/div>\n<\/div>\n<\/div><\/div>\n<\/div>\n<\/div>\n\n<div class=\"wp-block-columns alignwide is-layout-flex wp-container-core-columns-is-layout-b34724a2 wp-block-columns-is-layout-flex\" style=\"padding-top:var(--wp--preset--spacing--x-large);padding-bottom:var(--wp--preset--spacing--x-large)\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h2 class=\"wp-block-heading has-text-align-center\">What is a SEO audit?<\/h2>\n\n\n\n<p class=\"has-text-align-center wp-block-paragraph\">An SEO audit is a report that analyzes the status of a website project from the perspective of its visibility on Google for the services or products that the business sells or offers. Depending on the type and size of the website, the audit will be more or less complex and\/or extensive. <strong>An SEO audit is the starting point for any <a href=\"https:\/\/spagenciaseo.com\/en\/\">search engine optimization project for small and medium-sized enterprises (SMEs)<\/a> and other businesses.<\/strong> <\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8d39b2df wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"100\" height=\"100\" src=\"https:\/\/spagenciaseo.com\/wp-content\/uploads\/2025\/12\/question.png\" alt=\"\" class=\"wp-image-3102\" style=\"object-fit:cover;width:64px;height:64px\"\/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading has-text-align-center has-work-sans-font-family\">When to perform an SEO audit<\/h3>\n\n\n\n<p class=\"has-text-align-center has-work-sans-font-family has-small-font-size wp-block-paragraph\">The SEO audit of the website in question is conducted BEFORE starting an SEO project.  <\/p>\n\n\n\n<p class=\"has-text-align-center has-work-sans-font-family has-small-font-size wp-block-paragraph\">The audit marks the roadmap of the project and defines the line of work to follow for the following months in order to improve visibility on search engines.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"100\" height=\"100\" src=\"https:\/\/spagenciaseo.com\/wp-content\/uploads\/2025\/12\/Vector-3.png\" alt=\"\" class=\"wp-image-3105\" style=\"object-fit:cover;width:64px;height:64px\"\/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading has-text-align-center has-work-sans-font-family\">What data an SEO audit includes<\/h3>\n\n\n\n<p class=\"has-text-align-center has-work-sans-font-family has-small-font-size wp-block-paragraph\">The different aspects that influence visibility on Google, such as the following, are evaluated:<\/p>\n\n\n\n<ul style=\"line-height:1\" class=\"wp-block-list is-style-default has-small-font-size\">\n<li>Website architecture<\/li>\n\n\n\n<li>Internal linking<\/li>\n\n\n\n<li>Headers<\/li>\n\n\n\n<li>Images<\/li>\n\n\n\n<li>Loading speed<\/li>\n<\/ul>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"71\" height=\"100\" src=\"https:\/\/spagenciaseo.com\/wp-content\/uploads\/2025\/12\/Vector-1-1.png\" alt=\"\" class=\"wp-image-3108\" style=\"width:auto;height:64px\"\/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading has-text-align-center has-work-sans-font-family\">How much does an SEO audit cost<\/h3>\n\n\n\n<p class=\"has-text-align-center has-work-sans-font-family has-small-font-size wp-block-paragraph\">The price of an SEO audit with us ranges from \u20ac200 to \u20ac1,000 on average.  <\/p>\n\n\n\n<p class=\"has-text-align-center has-work-sans-font-family has-small-font-size wp-block-paragraph\">The more difficult, competitive and larger the website, the more time and work will have to be invested. However, it is included in any <a href=\"https:\/\/spagenciaseo.com\/en\/freelance-seo-consultants\/\">monthly SEO consultancy.<\/a> <\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n<div class=\"wp-block-columns alignfull has-primary-alt-accent-background-color has-background is-layout-flex wp-container-core-columns-is-layout-0c6d26d2 wp-block-columns-is-layout-flex\" style=\"padding-top:var(--wp--preset--spacing--large);padding-right:var(--wp--preset--spacing--large);padding-bottom:var(--wp--preset--spacing--large);padding-left:var(--wp--preset--spacing--large)\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h2 class=\"wp-block-heading has-text-align-center has-primary-accent-color has-text-color has-link-color wp-elements-a3b13aae265a94b53b8844318bdd47f2\">Tools You&#8217;ll Need to Conduct Your Audit<\/h2>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8d39b2df wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column has-primary-accent-background-color has-background is-layout-flow wp-container-core-column-is-layout-f7888b69 wp-block-column-is-layout-flow\" style=\"padding-top:var(--wp--preset--spacing--large);padding-right:var(--wp--preset--spacing--large);padding-bottom:var(--wp--preset--spacing--large);padding-left:var(--wp--preset--spacing--large)\">\n<p class=\"has-work-sans-font-family has-small-font-size wp-block-paragraph\"><strong>CRAWLER<\/strong><\/p>\n\n\n\n<h2 class=\"wp-block-heading has-work-sans-font-family\">ScreamingFrog<\/h2>\n\n\n\n<p class=\"has-work-sans-font-family wp-block-paragraph\">The most complete and widely used SEO crawler. Many of the points we discuss are handled with ScreamingFrog. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.screamingfrog.co.uk\/seo-spider\/\" target=\"_blank\" rel=\"noreferrer noopener\">Download ScreamingFrog<\/a><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column has-primary-accent-background-color has-background is-layout-flow wp-container-core-column-is-layout-f7888b69 wp-block-column-is-layout-flow\" style=\"padding-top:var(--wp--preset--spacing--large);padding-right:var(--wp--preset--spacing--large);padding-bottom:var(--wp--preset--spacing--large);padding-left:var(--wp--preset--spacing--large)\">\n<p class=\"has-work-sans-font-family has-small-font-size wp-block-paragraph\"><strong>CHROME EXTENSION<\/strong><\/p>\n\n\n\n<h2 class=\"wp-block-heading has-work-sans-font-family\">SEO Meta 1 Click<\/h2>\n\n\n\n<p class=\"has-work-sans-font-family wp-block-paragraph\">This Chrome browser extension will allow you to check most of your website&#8217;s metas and On-Page.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.screamingfrog.co.uk\/seo-spider\/\" target=\"_blank\" rel=\"noreferrer noopener\"><\/a><a href=\"https:\/\/chrome.google.com\/webstore\/detail\/seo-meta-in-1-click\/bjogjfinolnhfhkbipphpdlldadpnmhc?hl=es\" target=\"_blank\" rel=\"noreferrer noopener\">Install SEO Meta 1 Click<\/a><\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8d39b2df wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column has-primary-accent-background-color has-background is-layout-flow wp-container-core-column-is-layout-f7888b69 wp-block-column-is-layout-flow\" style=\"padding-top:var(--wp--preset--spacing--large);padding-right:var(--wp--preset--spacing--large);padding-bottom:var(--wp--preset--spacing--large);padding-left:var(--wp--preset--spacing--large)\">\n<p class=\"has-work-sans-font-family has-small-font-size wp-block-paragraph\" style=\"text-transform:uppercase\"><strong>Tools from Google<\/strong><\/p>\n\n\n\n<h2 class=\"wp-block-heading has-work-sans-font-family\">Search Console &amp; Analytics<\/h2>\n\n\n\n<p class=\"has-work-sans-font-family wp-block-paragraph\">These are the two basic tools for analysing the status of a website in terms of organic traffic.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.screamingfrog.co.uk\/seo-spider\/\" target=\"_blank\" rel=\"noreferrer noopener\"><\/a><a href=\"https:\/\/search.google.com\/search-console\" target=\"_blank\" rel=\"noreferrer noopener\">Go to Search Console<\/a><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column has-primary-accent-background-color has-background is-layout-flow wp-container-core-column-is-layout-f7888b69 wp-block-column-is-layout-flow\" style=\"padding-top:var(--wp--preset--spacing--large);padding-right:var(--wp--preset--spacing--large);padding-bottom:var(--wp--preset--spacing--large);padding-left:var(--wp--preset--spacing--large)\">\n<p class=\"has-work-sans-font-family has-small-font-size wp-block-paragraph\"><strong>CHROME EXTENSION<\/strong><\/p>\n\n\n\n<h2 class=\"wp-block-heading has-work-sans-font-family\">Web Developer<\/h2>\n\n\n\n<p class=\"has-work-sans-font-family wp-block-paragraph\">This Chrome extension allows you to perform browsing tests to detect improvements.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.screamingfrog.co.uk\/seo-spider\/\" target=\"_blank\" rel=\"noreferrer noopener\"><\/a><a href=\"https:\/\/chrome.google.com\/webstore\/detail\/seo-meta-in-1-click\/bjogjfinolnhfhkbipphpdlldadpnmhc?hl=es\" target=\"_blank\" rel=\"noreferrer noopener\"><\/a><a href=\"https:\/\/chrome.google.com\/webstore\/detail\/web-developer\/bfbameneiokkgbdmiekhjnmfkcnldhhm?hl=es\" target=\"_blank\" rel=\"noreferrer noopener\"><br\/>Install Web Developer<\/a><\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8d39b2df wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column has-primary-accent-background-color has-background is-layout-flow wp-container-core-column-is-layout-f7888b69 wp-block-column-is-layout-flow\" style=\"padding-top:var(--wp--preset--spacing--large);padding-right:var(--wp--preset--spacing--large);padding-bottom:var(--wp--preset--spacing--large);padding-left:var(--wp--preset--spacing--large)\">\n<p class=\"has-work-sans-font-family has-small-font-size wp-block-paragraph\" style=\"text-transform:uppercase\"><strong>Online tool<\/strong><\/p>\n\n\n\n<h2 class=\"wp-block-heading has-work-sans-font-family\">Page Speed Insights<\/h2>\n\n\n\n<p class=\"has-work-sans-font-family wp-block-paragraph\">This is Google&#8217;s tool for measuring the loading speed of a website.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.screamingfrog.co.uk\/seo-spider\/\" target=\"_blank\" rel=\"noreferrer noopener\"><\/a><a href=\"https:\/\/developers.google.com\/speed\/pagespeed\/insights\/?hl=es\" target=\"_blank\" rel=\"noreferrer noopener\">Go to PageSpeed Insights<\/a><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column has-primary-accent-background-color has-background is-layout-flow wp-container-core-column-is-layout-f7888b69 wp-block-column-is-layout-flow\" style=\"padding-top:var(--wp--preset--spacing--large);padding-right:var(--wp--preset--spacing--large);padding-bottom:var(--wp--preset--spacing--large);padding-left:var(--wp--preset--spacing--large)\">\n<p class=\"has-work-sans-font-family has-small-font-size wp-block-paragraph\" style=\"text-transform:uppercase\"><strong>External tool<\/strong><\/p>\n\n\n\n<h2 class=\"wp-block-heading has-work-sans-font-family\">SemRush or aHrefs<\/h2>\n\n\n\n<p class=\"has-work-sans-font-family wp-block-paragraph\">They are two of the most powerful SEO tools. SemRush offers a 7-day trial period. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.screamingfrog.co.uk\/seo-spider\/\" target=\"_blank\" rel=\"noreferrer noopener\"><\/a><a href=\"https:\/\/chrome.google.com\/webstore\/detail\/seo-meta-in-1-click\/bjogjfinolnhfhkbipphpdlldadpnmhc?hl=es\" target=\"_blank\" rel=\"noreferrer noopener\"><\/a><a href=\"https:\/\/es.semrush.com\/prices\/\" target=\"_blank\" rel=\"noreferrer noopener\">View SemRush plans<\/a><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n<div class=\"wp-block-columns alignwide is-layout-flex wp-container-core-columns-is-layout-ad4d2f33 wp-block-columns-is-layout-flex\" style=\"padding-top:var(--wp--preset--spacing--large);padding-bottom:var(--wp--preset--spacing--large)\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h2 class=\"wp-block-heading has-text-align-center\" id=\"model\">SEO audit template<\/h2>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8d39b2df wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h2 class=\"wp-block-heading has-work-sans-font-family\">#1: Website Server &amp; CMS<\/h2>\n\n\n\n<p class=\"has-work-sans-font-family wp-block-paragraph\">First of all, we must check if the server and the content management system used are working optimally. In particular, we should check the following: <\/p>\n\n\n\n<ul style=\"line-height:1\" class=\"wp-block-list has-work-sans-font-family has-small-font-size\">\n<li>SSL Certificate in use? If yes, do we suffer from mixed content? <\/li>\n\n\n\n<li>Redirects between with\/without www<\/li>\n\n\n\n<li>Geographical location and IP address of the server<\/li>\n\n\n\n<li>On multilingual and international sites, is there a CDN active? If not, why? <\/li>\n\n\n\n<li>Website loading speed, and if it is slow, analyze the causes<\/li>\n\n\n\n<li>Server responses: count of errors 4xx and 5xx and 3xx responses<\/li>\n<\/ul>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"300\" src=\"https:\/\/spagenciaseo.com\/wp-content\/uploads\/2026\/01\/arquitectura-web-1.png\" alt=\"web architecture\" class=\"wp-image-3152\" srcset=\"https:\/\/spagenciaseo.com\/wp-content\/uploads\/2026\/01\/arquitectura-web-1.png 300w, https:\/\/spagenciaseo.com\/wp-content\/uploads\/2026\/01\/arquitectura-web-1-150x150.png 150w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/figure>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8d39b2df wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"300\" src=\"https:\/\/spagenciaseo.com\/wp-content\/uploads\/2026\/01\/arquitectura-web-seo.png\" alt=\"Web Architecture and SEO\" class=\"wp-image-3158\" srcset=\"https:\/\/spagenciaseo.com\/wp-content\/uploads\/2026\/01\/arquitectura-web-seo.png 300w, https:\/\/spagenciaseo.com\/wp-content\/uploads\/2026\/01\/arquitectura-web-seo-150x150.png 150w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h2 class=\"wp-block-heading has-work-sans-font-family\">#2: Website Architecture<\/h2>\n\n\n\n<p class=\"has-work-sans-font-family wp-block-paragraph\"><strong>Web architecture means how content is hierarchised within the website itself.<\/strong> <\/p>\n\n\n\n<p class=\"has-work-sans-font-family wp-block-paragraph\">An optimal website architecture will always be designed to help the user navigate the site. In this section we should check the following: <\/p>\n\n\n\n<ul style=\"line-height:1\" class=\"wp-block-list has-work-sans-font-family has-small-font-size\">\n<li>How content about similar topics is clustered together<\/li>\n\n\n\n<li>How we make it easier for the user to browse between the different navigation levels<\/li>\n\n\n\n<li>How many navigation levels are there from the home page?<\/li>\n\n\n\n<li>How many clicks it takes to get to the last navigation level<\/li>\n\n\n\n<li>Are there very similar pages that talk about the same thing?<\/li>\n<\/ul>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8d39b2df wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h2 class=\"wp-block-heading has-work-sans-font-family\">#3: Indexation<\/h2>\n\n\n\n<p class=\"has-work-sans-font-family wp-block-paragraph\"><strong>In the <em>indexing<\/em> section we will check what and how much Google has indexed from our site and the crawling frequency.<\/strong><\/p>\n\n\n\n<p class=\"has-work-sans-font-family wp-block-paragraph\">A large discrepancy (saturation) between the number of published URLs and the number of indexed URLs indicates several problems:<\/p>\n\n\n\n<ul style=\"line-height:1\" class=\"wp-block-list has-work-sans-font-family has-small-font-size\">\n<li>If there are more indexed URLs than we have on our website, we\u2019re experiencing cannibalization. The most common cause of this is a testing subdomain that ended up being indexed by Google because we didn\u2019t take the proper precautions. <\/li>\n\n\n\n<li>If there are fewer indexed URLs than we have on our website, it\u2019s because Google can\u2019t crawl the site effectively or doesn\u2019t do so frequently because it considers the site to be of low quality.  <\/li>\n\n\n\n<li>Use of the noindex and nofollow tags: Are they correctly placed on pages that do not need to be indexed (such as legal pages, cookie policies, etc.)?<\/li>\n\n\n\n<li>Robots file, Google tools and XML sitemap<\/li>\n<\/ul>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"300\" src=\"https:\/\/spagenciaseo.com\/wp-content\/uploads\/2026\/01\/dominio-web.png\" alt=\"web domain\" class=\"wp-image-3161\" srcset=\"https:\/\/spagenciaseo.com\/wp-content\/uploads\/2026\/01\/dominio-web.png 300w, https:\/\/spagenciaseo.com\/wp-content\/uploads\/2026\/01\/dominio-web-150x150.png 150w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/figure>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8d39b2df wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"300\" src=\"https:\/\/spagenciaseo.com\/wp-content\/uploads\/2026\/01\/estado-servidor-web.png\" alt=\"web server status\" class=\"wp-image-3164\" srcset=\"https:\/\/spagenciaseo.com\/wp-content\/uploads\/2026\/01\/estado-servidor-web.png 300w, https:\/\/spagenciaseo.com\/wp-content\/uploads\/2026\/01\/estado-servidor-web-150x150.png 150w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h2 class=\"wp-block-heading has-work-sans-font-family\">#4: SEO On-Page<\/h2>\n\n\n\n<p class=\"has-work-sans-font-family wp-block-paragraph\"><strong>On-page SEO is one of the most important pillars of any SEO strategy.<\/strong><\/p>\n\n\n\n<p class=\"has-work-sans-font-family wp-block-paragraph\">On-Page SEO refers to how SEO is worked at the level of the individual pages, and the following aspects are analysed:<\/p>\n\n\n\n<ul style=\"line-height:1\" class=\"wp-block-list has-work-sans-font-family has-small-font-size\">\n<li>Uniqueness of the content<\/li>\n\n\n\n<li>Headers structure<\/li>\n\n\n\n<li>Nomenclature of the images<\/li>\n\n\n\n<li>Breadcrumbs<\/li>\n\n\n\n<li>Schemas<\/li>\n\n\n\n<li>Sintax of the URLs<\/li>\n\n\n\n<li>Internal linking<\/li>\n\n\n\n<li>Formatting of the pages<\/li>\n\n\n\n<li>Meta-attributes  <\/li>\n<\/ul>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8d39b2df wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h2 class=\"wp-block-heading has-work-sans-font-family\">#5: WPO<\/h2>\n\n\n\n<p class=\"has-work-sans-font-family wp-block-paragraph\"><strong>The abbreviation WPO stands for &#8221; <em>Web Page Optimization<\/em> &#8221; and refers to optimizing a website&#8217;s loading speed.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">PageSpeed Insights is one of the most popular loading speed measurement engines, but you can also supplement the information with tools such as <a href=\"https:\/\/tools.pingdom.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Pingdom Tools<\/a> and <a href=\"https:\/\/gtmetrix.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">GTMetrix<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In our case we use all three together to get a more complete picture of the performance of a website.<\/p>\n\n\n\n<p class=\"has-work-sans-font-family wp-block-paragraph\">In addition to measuring a website&#8217;s speed and performance, these tools also provide tips for addressing the factors that cause poor performance.  <\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"300\" src=\"https:\/\/spagenciaseo.com\/wp-content\/uploads\/2026\/01\/seo-on-page.png\" alt=\"on-page SEO\" class=\"wp-image-3167\" srcset=\"https:\/\/spagenciaseo.com\/wp-content\/uploads\/2026\/01\/seo-on-page.png 300w, https:\/\/spagenciaseo.com\/wp-content\/uploads\/2026\/01\/seo-on-page-150x150.png 150w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/figure>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8d39b2df wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"300\" src=\"https:\/\/spagenciaseo.com\/wp-content\/uploads\/2026\/01\/enlaces-backlinks.png\" alt=\"links, backlinks\" class=\"wp-image-3170\" srcset=\"https:\/\/spagenciaseo.com\/wp-content\/uploads\/2026\/01\/enlaces-backlinks.png 300w, https:\/\/spagenciaseo.com\/wp-content\/uploads\/2026\/01\/enlaces-backlinks-150x150.png 150w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h2 class=\"wp-block-heading has-work-sans-font-family\">#6: Backlink Profile<\/h2>\n\n\n\n<p class=\"has-work-sans-font-family wp-block-paragraph\"><strong>The backlink profile shows us how popular our website is within our niche market and within the relevant internet ecosystem.  <\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In other words, the backlink profile lets Google (and us) know what other sites\u2014as well as the broader community of websites, customers, and users who are directly or indirectly involved in our industry\u2014are saying about our brand or website.  <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For this reason, having a strong backlink profile can greatly improve organic visibility.  <\/p>\n\n\n\n<p class=\"has-work-sans-font-family wp-block-paragraph\">For a correct analysis of a site&#8217;s link profile, it is highly recommended to use a specialised tool such as aHrefs or SemRush.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n<div class=\"wp-block-columns alignfull has-primary-alt-accent-background-color has-background is-layout-flex wp-container-core-columns-is-layout-9fa8a706 wp-block-columns-is-layout-flex\" id=\"email\" style=\"padding-top:var(--wp--preset--spacing--xx-large);padding-right:var(--wp--preset--spacing--xx-large);padding-bottom:var(--wp--preset--spacing--xx-large);padding-left:var(--wp--preset--spacing--xx-large)\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8d39b2df wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<h2 class=\"wp-block-heading has-text-align-left has-primary-accent-color has-text-color has-link-color has-work-sans-font-family has-x-large-font-size wp-elements-7badea79648dfa7dd9caaab08f551979\">Request your <br\/>SEO audit template<br\/>and we&#8217;ll send it to you by email!<\/h2>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h3 class=\"wp-block-heading has-primary-accent-color has-text-color has-link-color has-work-sans-font-family wp-elements-f8369d767692680b4ab548d1ad02e489\">Send us your email address <br\/>and we&#8217;ll send you an SEO audit template in PDF format.<\/h3>\n\n\n\n<p class=\"has-primary-accent-color has-text-color has-link-color has-work-sans-font-family wp-elements-8a31066658528227eea24e619c8331ba wp-block-paragraph\"><em>Ready to fill in, with all the above information extended and with table of contents, section details and check-list of tasks!<\/em><\/p>\n\n\n\n<div class=\"wp-block-contact-form-7-contact-form-selector\">\n<div class=\"wpcf7 no-js\" id=\"wpcf7-f3435-o1\" lang=\"en-GB\" dir=\"ltr\" data-wpcf7-id=\"3435\">\n<div class=\"screen-reader-response\"><p role=\"status\" aria-live=\"polite\" aria-atomic=\"true\"><\/p> <ul><\/ul><\/div>\n<form action=\"\/en\/wp-json\/wp\/v2\/pages\/1700#wpcf7-f3435-o1\" method=\"post\" class=\"wpcf7-form init\" aria-label=\"Contact form\" novalidate=\"novalidate\" data-status=\"init\">\n<fieldset class=\"hidden-fields-container\"><input type=\"hidden\" name=\"_wpcf7\" value=\"3435\" \/><input type=\"hidden\" name=\"_wpcf7_version\" value=\"6.1.6\" \/><input type=\"hidden\" name=\"_wpcf7_locale\" value=\"en_GB\" \/><input type=\"hidden\" name=\"_wpcf7_unit_tag\" value=\"wpcf7-f3435-o1\" \/><input type=\"hidden\" name=\"_wpcf7_container_post\" value=\"0\" \/><input type=\"hidden\" name=\"_wpcf7_posted_data_hash\" value=\"\" \/>\n<\/fieldset>\n<p><label> Name (required)<br \/>\n<span class=\"wpcf7-form-control-wrap\" data-name=\"your-name\"><input size=\"20\" maxlength=\"60\" class=\"wpcf7-form-control wpcf7-text wpcf7-validates-as-required\" aria-required=\"true\" aria-invalid=\"false\" value=\"\" type=\"text\" name=\"your-name\" \/><\/span> <\/label>\n<\/p>\n<p><label> Email (required)<br \/>\n<span class=\"wpcf7-form-control-wrap\" data-name=\"your-email\"><input size=\"20\" maxlength=\"60\" class=\"wpcf7-form-control wpcf7-email wpcf7-validates-as-required wpcf7-text wpcf7-validates-as-email\" aria-required=\"true\" aria-invalid=\"false\" value=\"\" type=\"email\" name=\"your-email\" \/><\/span> <\/label>\n<\/p>\n<p><label> Website to audit (required)<br \/>\n<span class=\"wpcf7-form-control-wrap\" data-name=\"url-510\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-url wpcf7-validates-as-required wpcf7-text wpcf7-validates-as-url\" aria-required=\"true\" aria-invalid=\"false\" value=\"\" type=\"url\" name=\"url-510\" \/><\/span> <\/label>\n<\/p>\n<p><span id=\"wpcf7-6af54200d3022-wrapper\" class=\"wpcf7-form-control-wrap cf7apps-honeypot-wrap website-wrap\" data-cf7apps-honeypot=\"website\" style=\"position:absolute;width:1px;height:1px;padding:0;margin:-1px;overflow:hidden;clip:rect(0,0,0,0);white-space:nowrap;border:0;\"><input type=\"hidden\" name=\"website-random-hash\" value=\"20261112\"><input type=\"hidden\" name=\"website-time-token\" value=\"MTc5NDQ1ODExMg==.0bc6cc050bbd7174527e45675974e43fdb8682dac6bf17c4dd59619e645c72ce\"><label\n\t\t    for=\"wpcf7-6af54200d3022-field\"\n\t\t    class=\"hp-message\"\n        >Please leave this field empty.<\/label><input\n\t    id=\"wpcf7-6af54200d3022-field\"\n\t    \n\t    class=\"wpcf7-form-control wpcf7-text\"\n\t    type=\"text\"\n\t    name=\"7avfvy3uemhu\"\n\t    value=\"\"\n\t    autocomplete=\"new-password\"\n\t    tabindex=\"1000\"\n\t    data-cf7apps-tabindex=\"1000\"\n    \/><\/span>\n<\/p>\n<p><span id=\"wpcf7-6af54200d335b-wrapper\" class=\"wpcf7-form-control-wrap cf7apps-honeypot-wrap phone-wrap\" data-cf7apps-honeypot=\"phone\" style=\"position:absolute;width:1px;height:1px;padding:0;margin:-1px;overflow:hidden;clip:rect(0,0,0,0);white-space:nowrap;border:0;\"><input type=\"hidden\" name=\"phone-random-hash\" value=\"20261112\"><input type=\"hidden\" name=\"phone-time-token\" value=\"MTc5NDQ1ODExMg==.f53911c054556a053ed08edca340975561b77a55c71ec23382d160298cbf1f75\"><label\n\t\t    for=\"wpcf7-6af54200d335b-field\"\n\t\t    class=\"hp-message\"\n        >Please leave this field empty.<\/label><input\n\t    id=\"wpcf7-6af54200d335b-field\"\n\t    \n\t    class=\"wpcf7-form-control wpcf7-text\"\n\t    type=\"text\"\n\t    name=\"ihncppcxcvjh\"\n\t    value=\"\"\n\t    autocomplete=\"new-password\"\n\t    tabindex=\"1000\"\n\t    data-cf7apps-tabindex=\"1000\"\n    \/><\/span>\n<\/p>\n<p><span id=\"wpcf7-6af54200d34f0-wrapper\" class=\"wpcf7-form-control-wrap cf7apps-honeypot-wrap repeat-email-wrap\" data-cf7apps-honeypot=\"repeat-email\" style=\"position:absolute;width:1px;height:1px;padding:0;margin:-1px;overflow:hidden;clip:rect(0,0,0,0);white-space:nowrap;border:0;\"><input type=\"hidden\" name=\"repeat-email-random-hash\" value=\"20261112\"><input type=\"hidden\" name=\"repeat-email-time-token\" value=\"MTc5NDQ1ODExMg==.f4c4bd0342cff90f978b883848ccf1d424f7bfcb9991dece7be42ff9cf3b2925\"><label\n\t\t    for=\"wpcf7-6af54200d34f0-field\"\n\t\t    class=\"hp-message\"\n        >Please leave this field empty.<\/label><input\n\t    id=\"wpcf7-6af54200d34f0-field\"\n\t    \n\t    class=\"wpcf7-form-control wpcf7-text\"\n\t    type=\"text\"\n\t    name=\"dd7qtmqlumgw\"\n\t    value=\"\"\n\t    autocomplete=\"new-password\"\n\t    tabindex=\"1000\"\n\t    data-cf7apps-tabindex=\"1000\"\n    \/><\/span>\n<\/p>\n<p><label> Want to tell us something about your website or project? (optional)<br \/>\n<span class=\"wpcf7-form-control-wrap\" data-name=\"your-message\"><textarea cols=\"40\" rows=\"10\" maxlength=\"250\" class=\"wpcf7-form-control wpcf7-textarea\" aria-invalid=\"false\" name=\"your-message\"><\/textarea><\/span> <\/label>\n<\/p>\n<p><input class=\"wpcf7-form-control wpcf7-submit has-spinner\" type=\"submit\" value=\"Request\" \/>\n<\/p><div class=\"wpcf7-response-output\" aria-hidden=\"true\"><\/div>\n<\/form>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>What is a SEO audit? An SEO audit is a report that analyzes the status of a website project from the perspective of its visibility on Google for the services or products that the business sells or offers. Depending on the type and size of the website, the audit will be more or less complex [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"page-no-title","meta":{"footnotes":""},"class_list":["post-1700","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Free SEO Audit | SP Agencia SEO<\/title>\n<meta name=\"description\" content=\"\u2713Check or \u2713Download. Key points and tools needed to carry out a basic SEO audit for your website\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/spagenciaseo.com\/en\/free-seo-audit\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Free SEO Audit | SP Agencia SEO\" \/>\n<meta property=\"og:description\" content=\"\u2713Check or \u2713Download. Key points and tools needed to carry out a basic SEO audit for your website\" \/>\n<meta property=\"og:url\" content=\"https:\/\/spagenciaseo.com\/en\/free-seo-audit\/\" \/>\n<meta property=\"og:site_name\" content=\"SP Agencia SEO\" \/>\n<meta property=\"article:modified_time\" content=\"2026-08-02T20:30:59+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/spagenciaseo.com\/wp-content\/uploads\/2025\/11\/auditoria-seo-gratis-1-1-1024x563.webp\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/spagenciaseo.com\\\/en\\\/free-seo-audit\\\/\",\"url\":\"https:\\\/\\\/spagenciaseo.com\\\/en\\\/free-seo-audit\\\/\",\"name\":\"Free SEO Audit | SP Agencia SEO\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/spagenciaseo.com\\\/en\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/spagenciaseo.com\\\/en\\\/free-seo-audit\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/spagenciaseo.com\\\/en\\\/free-seo-audit\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/spagenciaseo.com\\\/wp-content\\\/uploads\\\/2025\\\/11\\\/auditoria-seo-gratis-1-1-1024x563.webp\",\"datePublished\":\"2021-03-26T22:49:33+00:00\",\"dateModified\":\"2026-08-02T20:30:59+00:00\",\"description\":\"\u2713Check or \u2713Download. 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