{"id":2643,"date":"2022-02-15T16:46:15","date_gmt":"2022-02-15T15:46:15","guid":{"rendered":"https:\/\/spagenciaseo.com\/quase-todos-os-snippets-do-google\/"},"modified":"2022-02-15T16:46:15","modified_gmt":"2022-02-15T15:46:15","slug":"quase-todos-os-snippets-do-google","status":"publish","type":"post","link":"https:\/\/spagenciaseo.com\/pt-pt\/quase-todos-os-snippets-do-google\/","title":{"rendered":"(Quase) todos os snippets do Google"},"content":{"rendered":"\n<p class=\"has-very-light-gray-background-color has-background wp-block-paragraph\">Mais de metade das pesquisas do Google j\u00e1 n\u00e3o saem do Google. O que significa isto para o utilizador e para o ambiente web?<\/p>\n\n<p class=\"wp-block-paragraph\">Recentemente, foi divulgada a not\u00edcia de que um em cada dois utilizadores que fazem uma pesquisa no Google ou encontram o que procuram sem ter de clicar num resultado espec\u00edfico ou acabam por encontrar esse resultado&#8230; atrav\u00e9s de uma ferramenta do Google.<\/p>\n\n<p class=\"wp-block-paragraph\">Por outras palavras: aproximadamente metade das pesquisas no Google n\u00e3o geram nem um \u00fanico clique em nenhum website. <strong>O Google mostra-nos as respostas sem termos de ir a outro website.<\/strong><\/p>\n\n<hr class=\"wp-block-separator\"\/>\n\n<h2 class=\"wp-block-heading\">Quando o Google te mostra&#8230; embora n\u00e3o seja seu<\/h2>\n\n<p class=\"wp-block-paragraph\">Toda essa informa\u00e7\u00e3o que n\u00e3o gera cliques \u00fateis em qualquer website \u00e9 vis\u00edvel atrav\u00e9s dos denominados <em>snippets<\/em> em destaque (<em>featured snippets<\/em> em ingl\u00eas). S\u00e3o aqueles pequenos espa\u00e7os que o Google mostra abaixo da caixa de pesquisa (caso n\u00e3o haja um an\u00fancio por cima, nesse caso aparecer\u00e3o ap\u00f3s) na maioria das vezes s\u00e3o din\u00e2micos e podemos manipul\u00e1-los n\u00f3s pr\u00f3prios.<\/p>\n\n<p class=\"has-very-light-gray-background-color has-background wp-block-paragraph\">A controv\u00e9rsia ocorre pelo facto do Google extrair a informa\u00e7\u00e3o de p\u00e1ginas web, nos quais redatores e terceiros, em geral, que foram quem respondeu \u00e0 pergunta do utilizador&#8230; mas que ficam sem a visita \u00e0 sua pagina. <\/p>\n\n<p class=\"wp-block-paragraph\">Aqui est\u00e3o alguns exemplos de pesquisas de informa\u00e7\u00e3o no Google em que acabam com a pesquisa em si: o pr\u00f3prio motor de busca na sua p\u00e1gina inicial mostra-nos o que estamos \u00e0 procura sem precisar clicar em nenhum resultado ou redirecionar-nos a uma ferramenta do Google.<\/p>\n\n<h3 class=\"wp-block-heading\">Pesquisas meteorol\u00f3gicas<\/h3>\n\n<p class=\"wp-block-paragraph\">Qualquer pesquisa de cariz meteorol\u00f3gico tem poucas hip\u00f3teses de sair da p\u00e1gina do Google: o clima em direto e a previs\u00e3o de chuva e temperaturas para a totalidade da pr\u00f3xima semana.<\/p>\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"535\" src=\"https:\/\/spagenciaseo.com\/wp-content\/uploads\/2020\/04\/snippet-tiempo-google.jpg\" alt=\"snippet meteorol&#xF3;gico google \" class=\"wp-image-978\" srcset=\"https:\/\/spagenciaseo.com\/wp-content\/uploads\/2020\/04\/snippet-tiempo-google.jpg 700w, https:\/\/spagenciaseo.com\/wp-content\/uploads\/2020\/04\/snippet-tiempo-google-300x229.jpg 300w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><figcaption>Snippet Meteorol\u00f3gico de Google<\/figcaption><\/figure><\/div>\n\n<hr class=\"wp-block-separator\"\/>\n\n<h3 class=\"wp-block-heading\">Pesquisas de restaurantes<\/h3>\n\n<p class=\"wp-block-paragraph\">N\u00e3o h\u00e1 nada de especial nos snippets do Maps. Usamo-lo diariamente para restaurantes e para mais coisas (como veremos a seguir).<\/p>\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"681\" src=\"https:\/\/spagenciaseo.com\/wp-content\/uploads\/2020\/04\/snippet-google-maps.jpg\" alt=\"snippet maps google\" class=\"wp-image-966\" srcset=\"https:\/\/spagenciaseo.com\/wp-content\/uploads\/2020\/04\/snippet-google-maps.jpg 700w, https:\/\/spagenciaseo.com\/wp-content\/uploads\/2020\/04\/snippet-google-maps-300x292.jpg 300w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><figcaption>Este \u00e9 um dos snippets mais comuns<\/figcaption><\/figure>\n\n<hr class=\"wp-block-separator\"\/>\n\n<h3 class=\"wp-block-heading\">Pesquisa de alojamentos<\/h3>\n\n<p class=\"wp-block-paragraph\">Um snippet relativamente novo quando realizamos uma pesquisa de hot\u00e9is e alojamento. Encontre um hotel sem sair do Google, com base na sua nova plataforma de viagens <a href=\"http:\/\/google.com\/travel\" target=\"_blank\" rel=\"noreferrer noopener\">Google.com\/travel<\/a><\/p>\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"694\" height=\"1024\" src=\"https:\/\/spagenciaseo.com\/wp-content\/uploads\/2020\/04\/snippet-alojamientos-694x1024.jpg\" alt=\"snippet alojamento google\" class=\"wp-image-984\" srcset=\"https:\/\/spagenciaseo.com\/wp-content\/uploads\/2020\/04\/snippet-alojamientos-694x1024.jpg 694w, https:\/\/spagenciaseo.com\/wp-content\/uploads\/2020\/04\/snippet-alojamientos-203x300.jpg 203w, https:\/\/spagenciaseo.com\/wp-content\/uploads\/2020\/04\/snippet-alojamientos.jpg 700w\" sizes=\"auto, (max-width: 694px) 100vw, 694px\" \/><\/figure>\n\n<hr class=\"wp-block-separator\"\/>\n\n<h3 class=\"wp-block-heading\">Pesquisas de c\u00e2mbio de moeda<\/h3>\n\n<p class=\"wp-block-paragraph\">O Google programou um*** snippet de uma calculadora monet\u00e1ria onde podemos consultar qualquer taxa de c\u00e2mbio que quisermos. Euro para peso, d\u00f3lar para bitcoin&#8230; Pode tentar qualquer pesquisa de c\u00e2mbio de moeda ou criptomoeda.<\/p>\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"401\" src=\"https:\/\/spagenciaseo.com\/wp-content\/uploads\/2020\/04\/snippet-cambio-moneda.jpg\" alt=\"snippets de cambio de moeda\" class=\"wp-image-990\" srcset=\"https:\/\/spagenciaseo.com\/wp-content\/uploads\/2020\/04\/snippet-cambio-moneda.jpg 700w, https:\/\/spagenciaseo.com\/wp-content\/uploads\/2020\/04\/snippet-cambio-moneda-300x172.jpg 300w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><\/figure>\n\n<hr class=\"wp-block-separator\"\/>\n\n<h3 class=\"wp-block-heading\">Pesquisas de c\u00e1lculos matem\u00e1ticos<\/h3>\n\n<p class=\"wp-block-paragraph\">Para realizar uma opera\u00e7\u00e3o matem\u00e1tica, j\u00e1 n\u00e3o \u00e9 necess\u00e1rio abrir a calculadora no PC. Basta abrir um separador no navegador e escrever a opera\u00e7\u00e3o que deseja realizar em texto. Uma calculadora manipul\u00e1vel surgir\u00e1 como snippet.<\/p>\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"420\" src=\"https:\/\/spagenciaseo.com\/wp-content\/uploads\/2020\/04\/snippet-calculadora.jpg\" alt=\"snippet calculadora google\" class=\"wp-image-987\" srcset=\"https:\/\/spagenciaseo.com\/wp-content\/uploads\/2020\/04\/snippet-calculadora.jpg 700w, https:\/\/spagenciaseo.com\/wp-content\/uploads\/2020\/04\/snippet-calculadora-300x180.jpg 300w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><\/figure>\n\n<hr class=\"wp-block-separator\"\/>\n\n<h3 class=\"wp-block-heading\">Pesquisas de tradu\u00e7\u00f5es<\/h3>\n\n<p class=\"wp-block-paragraph\">O Google n\u00e3o podia desperdi\u00e7ar a utiliza\u00e7\u00e3o da sua ferramenta de tradu\u00e7\u00e3o para a colocar como um snippet nas suas pesquisas. <\/p>\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"447\" src=\"https:\/\/spagenciaseo.com\/wp-content\/uploads\/2020\/04\/snippet-traduccion.jpg\" alt=\"snippet google translate\" class=\"wp-image-981\" srcset=\"https:\/\/spagenciaseo.com\/wp-content\/uploads\/2020\/04\/snippet-traduccion.jpg 700w, https:\/\/spagenciaseo.com\/wp-content\/uploads\/2020\/04\/snippet-traduccion-300x192.jpg 300w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><\/figure>\n\n<hr class=\"wp-block-separator\"\/>\n\n<h3 class=\"wp-block-heading\">Pesquisas de letras de can\u00e7\u00f5es<\/h3>\n\n<p class=\"wp-block-paragraph\">Est\u00e1 \u00e0 procura da letra de uma can\u00e7\u00e3o? N\u00e3o precisa de visitar nenhum website especializado nesse sentido: o Google j\u00e1 pode &#8220;ler&#8221; a letra dessa p\u00e1gina e mostr\u00e1-la sem que a tenha de visitar. <\/p>\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"691\" src=\"https:\/\/spagenciaseo.com\/wp-content\/uploads\/2020\/04\/snippet-letras-de-canciones.jpg\" alt=\"snippets de letras de can&#xE7;&#xF5;es\" class=\"wp-image-969\" srcset=\"https:\/\/spagenciaseo.com\/wp-content\/uploads\/2020\/04\/snippet-letras-de-canciones.jpg 700w, https:\/\/spagenciaseo.com\/wp-content\/uploads\/2020\/04\/snippet-letras-de-canciones-300x296.jpg 300w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><\/figure>\n\n<hr class=\"wp-block-separator\"\/>\n\n<h3 class=\"wp-block-heading\">Pesquisa de informa\u00e7\u00e3o aleat\u00f3ria<\/h3>\n\n<p class=\"wp-block-paragraph\">Qualquer dado que implique um local ou uma data j\u00e1 n\u00e3o \u00e9 um problema para o Google. Ao retirar os dados da Wikipedia ou de qualquer outro website, mostrar\u00e1 os dados que deseja saber na sua pesquisa. E se quiser mais informa\u00e7\u00f5es por baixo desse snippet, ter\u00e1 outras perguntas relacionadas, que poder\u00e1 responder novamente&#8230; sem sair dessa mesma pesquisa.<\/p>\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"691\" height=\"1024\" src=\"https:\/\/spagenciaseo.com\/wp-content\/uploads\/2020\/04\/snippet-lugares-691x1024.jpg\" alt=\"snippet lugares google\" class=\"wp-image-972\" srcset=\"https:\/\/spagenciaseo.com\/wp-content\/uploads\/2020\/04\/snippet-lugares-691x1024.jpg 691w, https:\/\/spagenciaseo.com\/wp-content\/uploads\/2020\/04\/snippet-lugares-203x300.jpg 203w, https:\/\/spagenciaseo.com\/wp-content\/uploads\/2020\/04\/snippet-lugares.jpg 700w\" sizes=\"auto, (max-width: 691px) 100vw, 691px\" \/><\/figure>\n\n<hr class=\"wp-block-separator\"\/>\n\n<h3 class=\"wp-block-heading\">Pesquisa de desloca\u00e7\u00f5es<\/h3>\n\n<p class=\"wp-block-paragraph\">O Google Maps calcula os dados de dura\u00e7\u00e3o e rota predefinida para ir de um local a outro, quando os mesmos s\u00e3o introduzidos corretamente.<\/p>\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"753\" src=\"https:\/\/spagenciaseo.com\/wp-content\/uploads\/2020\/04\/snippets-desplazamientos.jpg\" alt=\"snippet desloca&#xE7;&#xE3;o de google maps\" class=\"wp-image-975\" srcset=\"https:\/\/spagenciaseo.com\/wp-content\/uploads\/2020\/04\/snippets-desplazamientos.jpg 700w, https:\/\/spagenciaseo.com\/wp-content\/uploads\/2020\/04\/snippets-desplazamientos-279x300.jpg 279w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><\/figure>\n\n<hr class=\"wp-block-separator\"\/>\n\n<h3 class=\"wp-block-heading\">Estado de um voo<\/h3>\n\n<p class=\"wp-block-paragraph\">Quando pesquisa informa\u00e7\u00f5es sobre uma rota a\u00e9rea, o Google l\u00ea os resultados do Flightstats e mostra-os num snippet com o estado de todos os avi\u00f5es dessa rota espec\u00edfica, durante os dias que voc\u00ea queira.<\/p>\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"731\" height=\"776\" src=\"https:\/\/spagenciaseo.com\/wp-content\/uploads\/2020\/09\/snippet-google-estado-de-un-vuelo.jpg\" alt=\"\" class=\"wp-image-1051\" srcset=\"https:\/\/spagenciaseo.com\/wp-content\/uploads\/2020\/09\/snippet-google-estado-de-un-vuelo.jpg 731w, https:\/\/spagenciaseo.com\/wp-content\/uploads\/2020\/09\/snippet-google-estado-de-un-vuelo-283x300.jpg 283w, https:\/\/spagenciaseo.com\/wp-content\/uploads\/2020\/09\/snippet-google-estado-de-un-vuelo-720x764.jpg 720w\" sizes=\"auto, (max-width: 731px) 100vw, 731px\" \/><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>Mais de metade das pesquisas do Google j\u00e1 n\u00e3o saem do Google. O que significa isto para o utilizador e para o ambiente web? Recentemente, foi divulgada a not\u00edcia de que um em cada dois utilizadores que fazem uma pesquisa no Google ou encontram o que procuram sem ter de clicar num resultado espec\u00edfico ou [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":993,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[35],"tags":[],"class_list":["post-2643","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo-pt-pt"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>(Quase) todos os snippets do Google | SP Agencia SEO<\/title>\n<meta name=\"description\" content=\"Sabia que cerca de metade das pesquisas do Google n\u00e3o resultam em um \u00fanico clique para qualquer website? Saiba mais aqui \u2714\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/spagenciaseo.com\/pt-pt\/quase-todos-os-snippets-do-google\/\" \/>\n<meta property=\"og:locale\" content=\"pt_PT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"(Quase) todos os snippets do Google | SP Agencia SEO\" \/>\n<meta property=\"og:description\" content=\"Sabia que cerca de metade das pesquisas do Google n\u00e3o resultam em um \u00fanico clique para qualquer website? 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